Restart after Corona
18 months of Corona have destroyed a lot. Assets, trust, and life dreams. Now it is high time for a reorientation. Only the consistent faster implementation of new technologies opens a way out of the crisis. The people (end customers) have long been ready for this. After every major crisis, it always took courage and tenacity to turn opportunities into new business concepts. In cosmetics, only those will survive who are technologically ahead, who become more digital and thus more customer friendly. They will leave behind all those who do not realise this or realise it too late.
For example, anyone who still believes that craft skills can only be learned offline is either ignorant or naive. It has been known for a long time that individual multimedia learning is much more efficient than an hour-long trainer monologue where the customers lose concentration after 90 minutes at the latest. But online doesn’t just mean showing a video and a bit of text. A look at the USA shows how the industry will develop in Europe and elsewhere as well.
Today, coaches no longer wait passively for clients. They are influencers, coaches and sales professionals who use state-of-the-art technology. They are an authority and some even stars in their industry. They communicate actively on social media all the time. They are known in the industry, talked about, and admired. Old-school coaches who don’t adapt will be overwhelmed by the new reality.
Online means using streaming technology to always be up to date, lots of videos, high-quality graphics, dozens of photos, questions and answers, repetitions, tests, and interactive exercises. With didactically high-quality multimedia infotainment, better results are achieved, and it is also fun, because everyone can consume the learning material when they want and how they want, and the best thing is that this way of imparting knowledge is even cheaper.
SKINIAL also wants to be a pioneer here and has already converted its training courses to the new technology. We offer modern online and offline training, sometimes in combination. We are already observing the technology of tomorrow, AI (artificial intelligence), which will revolutionise our business again in a few years.
New pricing concept
We have lowered and standardised some of the prices of the removal serums, and the KITs have also become significantly cheaper. The principle “Simplify your life” moved us to offer the same prices also in countries with low purchasing power. Our trainers are the new masters. They receive high financial discounts on the entire product range and automatic commissions also for online trainings that they arrange via their website, without you having to take any action.