We wish all our partners a successful and healthy New Year. This newsletter focuses on tips and assistance.
2021 was not a good year, but 2022 can still surprise us positively. Why?
First, there can be positive surprises because we don’t expect much from 2022. Avoid the focus illusion. When things go badly, we usually focus too much on the current bad and believe the world is coming to an end. Try to look back over the last few months or years and you will realize that although the problems are big today, they are much less dramatic in the big picture. After all, you also survived major crises in the past. What is important is that you take the appropriate measures to get through the last few meters of the crisis and prepare the future. Most people give up just before things take a turn for the better. Concentrated and prepared, you will reach the end of the crisis more easily. After every crisis, things start to look up again. We hope to be able to help you a little with our 2-step strategy:
1. Top priority – costs down, no matter how
Negotiate rent reduction or deferment, even if it is embarrassing, you are not alone, and the landlord knows the reasons; also, that it is not up to you. Be open about it, even clients understand that the situation requires tough measures.
Suspend your salary to save on non-wage costs (withdrawals do not cost social security contributions to begin with).
Negotiate credit lines, especially if you do not have acute financial needs. Get over yourself, ask your bank, they can’t do more than refuse and sometimes there is a surprise. Nothing ventured, nothing gained. You sleep better with reserves!
Stretch repayments with the authorities (tax payments) – they are currently very accommodating.
Pay for goods in instalments, because without goods you can’t sell anything, especially when demand picks up again (at SKINIAL you can pay invoices and trainings with PayPal in several monthly instalments => see below)
2. Prepare the future – profit from the online trend
Offer your customers SKINIAL online training on your website. It takes less than 30 minutes, and you earn without having to do anything (=> click on “Become a trainer“).
We have created a FACEBOOK video ad for you to download for free as a SKINIAL studio. But only for one month, after that we charge a small fee for the download. Even with a small budget, you can win new customers with this eye-catching FACEBOOK ad (=> you can download this video ad in our ONLINE Shop).
Great FACEBOOK ad for you for free
E X P E R T – T I P
Your results are not yet satisfactory? 3 Tips
Lower the customer’s expectations during the consultation. This goes down much better than big promises, or have you ever seen a doctor promise you a brilliant cure? The chances of the treatment going better or faster than expected are high and the customers are also pleased.
Especially beginners underestimate the technique because it looks so easy. Read the manual again. It is the many little things that are important and the more you practise, the quicker you will see results. Don’t pause too long, it’s easy to forget important details. Ask us for a free refresher training.
Work carefully when FADING and make many dots on the surface. It is not speed but care that is important with this technique. It is completely different with the DOT technique. Here, fast circling is very important. The slower, the worse the result. It is better to practise again on a sheet of paper. Hold the pigmentation device vertically. The more accurate the DOT technique, the better the result. Do circle on the outer edge of the DOT but do not spiral. You may only pass through the centre when changing sides. However, the centre MUST also be gone at the end. The better the massage the better the repulsion.
Dealing with scars
Fortunately, this is very rarely an issue at SKINIAL these days, but here are a few thoughts.
We can promise the client to remove the pigments from the skin. No one, not even a doctor, can promise freedom from scars; this depends too much on the behaviour of the client, his genetic disposition and sometimes also the toxic trace elements of the pigment colour.
In 99% of cases, scars are wound healing disorders and not treatment errors, even if the clients and some doctors naturally see it differently. You yourself can hardly influence this. A correctly filled out treatment form protects you as far as possible.
Explain things to the client openly and honestly. No client will leave you without treatment just because you were honest and open. This tends to make a professional impression.
Which removal serum is best to use when and where?
The removal liquids differ in their strength (effectiveness). Use a weaker liquid for sensitive areas. Only FADNG EX should be used for eyeliner. For the body, you should mainly use EX 4, as the epidermis is thicker, the pigments are therefore deeper and there are usually more pigments than on the face. For the face, EX 3 is quite sufficient. Sensitive areas or sensitive skin can always be treated with FADING EX, which is hardly stronger than the acid in a lemon.
Remember that the correct application of the method is responsible for 70% of the treatment success and the removal fluid only contributes 30%.
When is a patch test advisable?
Only when using the DOT method is a patch test useful. The client and the practitioner can already see how much colour will be repelled and how well and how long healing can be expected for the client and at the site. Accordingly, they can plan the first treatment (number of dots and spacing).
For laser pre-treatments, a patch test is mandatory to see if our natural method can still repel pigment at all, or if the laser has already damaged the dermis too much.
For eyebrows, make two dots at the root of the nose and for body tattoos, make one dot on the pigmentation, in a rather inconspicuous place.
FADING EX becomes EX 2
During the coming month we will be changing the name of the FADING EX removal fluid to EX 2. The new name fits better with our product range. The product is unchanged, EX 2 remains our removal fluid for sensitive areas.
UPGRADE now to PROFESSIONAL with 10% discount
When the client enquiries start up again, you won’t have time to train for longer because you need to focus on the clients, because that is more important then. Upgrading to SKINIAL online PROFESSIONAL to also master the DOT technique will significantly improve your removal technique and give you more treatment options.
We support you during this difficult time with a voucher for 10% until February 6th 2022 (only valid for ONLINE PROFESSIONAL training). Use this code10UPGRADE
Instalments with PayPal
We sell to international customers. Unfortunately, this is too complicated for our German house bank for financing. With PayPal you can even decide in how many monthly instalments you want to pay. You can also put the instalments into a limited company. Ask your tax advisor about this.
Partial payment without a credit check allows you to buy supplies or book training at any time, regardless of your current account balance. Perfect for anti-cyclical investing.
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