Tuesday, 22 February 2022 / Published in Newsletter

Newsletter February 2022

Dear Tina,

When it gets better again, it will still be very different

The development of digitalisation has taken 20 years. It is not digitalisation that is changing our lives today, but its effects in all areas of life. In the process, we underestimate that the changes will continue to accelerate exponentially in the coming years. Do you think that is exaggerated? All the major developments in medicine, technology and business in recent years have already been made possible with the help of artificial intelligence, gigantic amounts of data and the ability to process them.

You may think that this does not concern you. Make no mistake! The cosmetics and tattoo business will also change dramatically in the coming years.

Training, advertising, and services related to cosmetics and tattooing will soon be exclusively digital
Tattoo removal will become a normal service in demand
In future, customers will search for you online, send enquiries and obtain information about you and your services exclusively online

CORONA has led to a dramatic decline in demand in our industry. Nevertheless, there will be no simple “business as usual” as before CORONA. Many competitors had to give up. If things are going to pick up again soon, you should have understood the signs of the times and realign your business in a new and more digital way. SKINIAL already offers you many digital services today that will become standard tomorrow and that is just the beginning. Let SKINIAL inspire you, but also change all other areas of your business.

Looking back, we will say “OMG , that was an exciting time”.

(TRANSLATION: Hoping for change without doing anything for it yourself is like standing at the station waiting for a ship).

“REFRESHING” with a coach

Many studios don’t really dare to do tattoo removal for their customers. Maybe you have been suspended for a long time in the CORONA era or you are not an online type and just want to have someone to take away this insecurity. After all, you also want to profit from the growing tattoo removal market.

We have understood! Here’s exactly what you need right now:

In a short, purely practical session of 2 hours, a trainer shows you whether your technique is correct and how you can still improve it. He will show you how to improve your FADING and/or DOT technique during a practical treatment that you do yourself on a model. You can ask all your questions and will leave the training satisfied. Book your training now in the SKINIAL online shop with the trainer of your choice, near you. Click here for the new “Refresher Training”.

Why does it make sense to UPGRADE to PROFESSIONAL now?

SKINIAL is the only provider worldwide with two different complementary removal methods. While FADING is an easy and safe entry into this interesting tattoo removal market, the DOT technique offers possibilities to perform any pigmentation or correction immediately and definitively. The DOT technique can do what no competitor in the world can, remove pigment in a single treatment.

With the DOT technique and the FADING technique you can correct or immediately remove any pigmentation. The fastest and cheapest way is online training. However, in many countries there are also trainers where you can learn the DOT technique in one day. If there are still uncertainties afterwards, there is now also the REMOVAL training.

Payments possible in your national currencies

We now offer the possibility to pay in Swiss Francs, US Dollars, South African rand, Australian $ and in the future even more currencies for our trainings. The prices are approximately the same as our Euro prices. For many people, paying in their own currency is more familiar than paying in euros.

As of now – SKINIAL in Serbo-Croatian for EX-Yugoslavia

We are very happy that we can finally offer a native language website and all trainings for the whole territory of EX-Yugoslavia, in the country of one of our main competitors. Soon we will also have a version in Portuguese ready to “conquer” Portugal and then Brazil for SKINIAL in a next step.

“We proudly present” our new active coaches

In the future we will present our new offline coaches in every newsletter.

Elodie (Toulouse, France)

New location of FORMASUD so we can now offer SKINIAL offine trainings in the southwest of France as well.

Silvia (near Passau, Germany)

One of our most experienced studios (over 10 years) covers a large catchment area for SKINIAL offline trainings from Lower Bavaria, which was previously difficult to serve.

Jojo-Lita (Toulouse)

The likeable multi-talent covers the south and southwest of France as a tattoo trainer.

Damien (Paris + mobile)

First tattoo trainer in France and an excellent technician with exceptional results.

Deanne (Brisbane, Australia)

Highly qualified and experienced SKINIAL practitioner in Eastern Australia for many years.

Tea (Sarajevo, Bosnia)

For many years an institution in EX-Yugoslavia with excellent results.

SKINIAL will grow strongly in the coming years. Grow with us. We are still looking for ACTIVE and PASSIVE trainers in Australia, South Africa, USA, Canada, Portugal and the countries in EX-Yugoslavia. We are still looking for interested tattoo trainers for our new TATTOURER SPECIAL training. The first three in each country pay no trainer fee.

Interested in becoming a trainer? A passive trainer costs you nothing J but automatically brings you commissions. You can find more information here: “Become a trainer”

Example FACEBOOK advertising + good timing

The right timing

If everyone advertises, visibility is reduced. If hardly anyone advertises (in the crisis), courage is needed, but high visibility can be achieved with little effort – nevertheless, staying power is needed.

Since a slow normalization of CORONA is to be expected, now at the latest would be the right time to start advertising before your competitors also start. Even if customers have not yet decided when they will come, with advertising you strengthen the impression and customers will remember in due course. If you start too late, you will again be lost in the concert of many voices.

Result of a SKINIAL FACEBOOK video ad

Our first two video posts for beauticians and tattoo artists can be viewed and booked on our online web shop. (NOTE: our ad in this example only addresses B2B, not end customers, but the principle is always the same. With end customers, the response figures are even much better due to their psychological pressure for change).

We are very satisfied with the results of our advertisements

Example for a small budget 20€ a day: Our cosmetic video ad on FACEBOOK for France (target group cosmeticians). The results come from the ad manager, Google Analytics, and our own statistics.

Result on 12.02.22 for 19,03€; 2831 impressions / CTR 5,40% / outbound clicks 130 / CPC 0,15€ / completed 2 questionnaires

Explanation: 2. 831 people saw the ad, 5.40% of them clicked on it, 130 people were directed to our website, 80% left within 3 seconds, 20% looked at the page for 4 minutes on average; each new visitor to our website (landing page) cost only 0.15 € and two people contacted us that day and filled in a questionnaire for an interview because they were interested in a training. On average, 1 of the 8 people who contacted us and booked a SKINIAL training in the following 30 days.

Your SKINIAL TEAM

No. 17 2/2022 This newsletter informs you about news from SKINIAL and the tattoo removal industry. It is published irregularly about 10 times a year.